Zhejiang Hengli Import & Export Co., Ltd. was established in 2003. Two years later, Zhejiang Hengli became the supplier of THEHOMEDEPOT, the world's largest building chain supermarket, and Hengli Group was established.
In 2007, Hengli Group established the International Sales Department in the United States, responsible for the development of overseas markets, and achieved a total import and export volume of US$33 million. At the same time, a new product design and development department was established in the United States. At the end of the same year, Shaoxing Hengli Tools Co., Ltd. was established.
The raw material price soared at the beginning of 2008, and the appreciation of *** brought a powerful impact to the Hengli Group. With the efforts of all employees, it still achieved remarkable results, achieving a total import and export volume of US$ 55 million. In July of the same year, the Hengli Shaoxing project broke ground.
Nowadays, Hengli Group has become a hardware tool professional enterprise integrating product design, development, production and sales. The Group's production base in Shaoxing covers an area of ​​40,000 square meters and a building area of ​​36,000 square meters. Sales operations in more than 30 countries and regions in the world, has a professional product design team in the United States, and set up a full-time sales organization. Professional product design team, professional quality management team, ahead of the innovative design concepts and strict sense of quality control management make Hengli Group become one of the largest hardware tools for export sales.
Hengli Group adheres to the fundamentals of brand development, product design as a leader, product quality as a foundation, cooperation credibility as its life, and full-service as a guarantee to achieve a win-win and mutually beneficial situation. Facing the future, Hengli people will grasp new opportunities, meet new challenges, and create superior national brands with more advanced design concepts, better product quality, and a more perfect service system.
Lu Zhongyuan, director of the Development Research Center of the State Council, released at the end of the year: In 2009, in the context of the global economic downturn and severely affected foreign demand in China, the Chinese economy still maintained a rapid growth rate of 8.7 percent, mainly due to investment and consumption. Domestic demand pulled. Without these two major domestic demands, it is impossible to achieve the goal of “guaranteeing eight†for economic growth in 2009. Whether it is to deal with the crisis in the short term or to support China’s economic development in the long term, we must insist on domestic demand.
For Hengli Group, whether it is the orientation of the economic environment or the promotion of national policies, the creation of domestic brands has become an important measure for the future development of the Group. Despite this, both inside and outside the group have had some skeptical voices at the time of the creation of Aiweiboer. What is the future development space for Aiweiboer in the hand tool industry?
In the first two decades of reform and opening up, the people’s standard of living went from poverty to food and clothing, and from food and clothing to a preliminary well-off stage. By 2020, China will have to build a comprehensive well-to-do society, and the people’s consumption will inevitably escalate. The hot spots for upgrading are mainly to improve the conditions for living, traveling and communication. This round of consumption escalation by urban and rural residents lasts at least ten years. It is driven by housing, building materials, decoration, steel, machining, rubber, chemicals, electronics, urban planning, and automotive beauty industries.
In these numerous driven industries, most of them require the support and participation of the hand tool industry, and the future market for handicraft products cannot be overestimated. Nowadays, many domestic and foreign competitors have entered the domestic market, and have promoted the innovation of the hand tool industry from the competition. In addition to the entry of some well-known foreign brands, there are a number of domestic small and medium-sized brands that have sprung up and emerged in huge markets. In the competition with the ever-increasing day-to-day, what does it take for Aiwei Boer to occupy a place and take the lead?
The answer is the brand. The power of the brand is endless. The soul of a brand is the core value. Under the guidance of Avibo's core values ​​of professionalism, enterprising, and sharing, in its implementation from beginning to end, Aiweiboer will become a premium brand in the industry.
In 2007, Hengli Group established the International Sales Department in the United States, responsible for the development of overseas markets, and achieved a total import and export volume of US$33 million. At the same time, a new product design and development department was established in the United States. At the end of the same year, Shaoxing Hengli Tools Co., Ltd. was established.
The raw material price soared at the beginning of 2008, and the appreciation of *** brought a powerful impact to the Hengli Group. With the efforts of all employees, it still achieved remarkable results, achieving a total import and export volume of US$ 55 million. In July of the same year, the Hengli Shaoxing project broke ground.
Nowadays, Hengli Group has become a hardware tool professional enterprise integrating product design, development, production and sales. The Group's production base in Shaoxing covers an area of ​​40,000 square meters and a building area of ​​36,000 square meters. Sales operations in more than 30 countries and regions in the world, has a professional product design team in the United States, and set up a full-time sales organization. Professional product design team, professional quality management team, ahead of the innovative design concepts and strict sense of quality control management make Hengli Group become one of the largest hardware tools for export sales.
Hengli Group adheres to the fundamentals of brand development, product design as a leader, product quality as a foundation, cooperation credibility as its life, and full-service as a guarantee to achieve a win-win and mutually beneficial situation. Facing the future, Hengli people will grasp new opportunities, meet new challenges, and create superior national brands with more advanced design concepts, better product quality, and a more perfect service system.
Lu Zhongyuan, director of the Development Research Center of the State Council, released at the end of the year: In 2009, in the context of the global economic downturn and severely affected foreign demand in China, the Chinese economy still maintained a rapid growth rate of 8.7 percent, mainly due to investment and consumption. Domestic demand pulled. Without these two major domestic demands, it is impossible to achieve the goal of “guaranteeing eight†for economic growth in 2009. Whether it is to deal with the crisis in the short term or to support China’s economic development in the long term, we must insist on domestic demand.
For Hengli Group, whether it is the orientation of the economic environment or the promotion of national policies, the creation of domestic brands has become an important measure for the future development of the Group. Despite this, both inside and outside the group have had some skeptical voices at the time of the creation of Aiweiboer. What is the future development space for Aiweiboer in the hand tool industry?
In the first two decades of reform and opening up, the people’s standard of living went from poverty to food and clothing, and from food and clothing to a preliminary well-off stage. By 2020, China will have to build a comprehensive well-to-do society, and the people’s consumption will inevitably escalate. The hot spots for upgrading are mainly to improve the conditions for living, traveling and communication. This round of consumption escalation by urban and rural residents lasts at least ten years. It is driven by housing, building materials, decoration, steel, machining, rubber, chemicals, electronics, urban planning, and automotive beauty industries.
In these numerous driven industries, most of them require the support and participation of the hand tool industry, and the future market for handicraft products cannot be overestimated. Nowadays, many domestic and foreign competitors have entered the domestic market, and have promoted the innovation of the hand tool industry from the competition. In addition to the entry of some well-known foreign brands, there are a number of domestic small and medium-sized brands that have sprung up and emerged in huge markets. In the competition with the ever-increasing day-to-day, what does it take for Aiwei Boer to occupy a place and take the lead?
The answer is the brand. The power of the brand is endless. The soul of a brand is the core value. Under the guidance of Avibo's core values ​​of professionalism, enterprising, and sharing, in its implementation from beginning to end, Aiweiboer will become a premium brand in the industry.
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