Why waterborne coatings will win market share?

With the increasing consumption of environmental protection concept, the introduction of a series of national policies and the improvement of skills from time to time. The water-based coatings that hinder the realization of the maximum benefit will also have to make changes, and take the initiative to advance water-based furniture coatings.

Waterborne furniture coatings won the market share policy analysis Waterborne furniture coatings will enter the rush of progress date, furniture paint companies want to win more market share in the market must take the initiative to make adjustments. There are two main points to measure:

1. How to refrain from repressing dangerous furniture companies and furniture lacquer companies why they are reluctant to change their oily properties to water? The basic reason is that they are too dangerous. Generally, furniture products are produced in batches, and if the problem arises, the wear and tear established by the problems will be ambitious. Not to mention that problems with paint can not be detected in a day or two. It often takes six months, one year or even longer to find the problem. As a result, furniture companies will not automatically change old durable oil paint products without ensuring a stable state of affairs. Paint companies are not afraid to make anything to the furniture factory when their products and painting processes are not very old.

First, it is necessary for furniture companies to interfere with the concept of the environmental protection of waterborne coatings. Water-based paints are now functionally definitive or less than oil paints. So why should we choose water-based, the biggest reason is that water-based paint is more environmentally friendly. Coating companies must allow furniture companies to approve business opportunities for environmental protection of waterborne coatings.

Second, we must rely on the detection of new products. In the initial period of cooperation, furniture companies and furniture paint companies did not understand each other. If the furniture company prefers to use its own products at the initial stage, the furniture lacquer enterprises must certainly perform functional tests on their own products. The state may test the company's own testing, and in the end it will allow the customer to see the product's functionality at the initial stage and make up for the application's determination.

Third, we should pay attention to the effectiveness from the perspective of use. This penalty is at two levels: the first level, even from a professional perspective, even if it is a furniture company or a paint company. Do not be easy to say that oil paints and water-based paint which is better, water-based paints, but where the use of functions can approach oil paint, then the environmental protection first, then even if the water-based paint victory. Even if the second level of construction, construction is not only playing board, to deal with problems in the production process. As corporate environmental protection is sought, profits are also sought. If paint products cannot be used in batch production or may not achieve the desired result after the batch production, the furniture company is determined to be reluctant to receive waterborne paint.

Fourth, a small amount of production will be required in the initial period and products will be released. This process is extremely important, waterborne furniture paint in the country has not had any successful experience, everything still belongs to the search period. The use of waterborne furniture lacquers enables the production of individual series of small batches with furniture factories to avoid danger. Together these finished furniture products should be put on the market. Only when talents are applied can they find problems and take the initiative to improve them. The author feels that if he did not go through the fourth link, the furniture company is not likely to produce a large amount of production, so as not to be at risk.

2, to transform the service concept Waterborne furniture paint in order to win the market, service concept must be changed. It is necessary to transfer from pure skill service to marketing service, deployment service and brand service. In the future, the data providers and the application providers will be tied together at the same time, and they will indeed constitute an affordable community. Shi Gucheng, deputy general manager of Jiabao Li furniture paint department at the second Guangzhou Furniture Fair, mentioned that the strategic alliance-style service is the key point for future furniture service.

The real strategic cooperation includes the following: First, the advertising alliance; Second, intertwined, the project can only see borrowed bundles. For example, the skill personnel of the coating company will not only be skillful personnel, but also be able to rise to be the director assistant of the furniture factory. Auxiliary furniture factory to better deal with the coating process in the emerging issues.

Characteristic service: Today's furniture manufacturers not only want to buy products but also want to buy services, not to mention the characteristics of the purchase of authentic services rather than easy to send a technical personnel stationed. The paint company should assist the designer of the furniture factory in the appearance coating effect to target the propaganda point of the factory with the targeted service to assist the furniture factory in brand deployment. It is easy to say that in the future paint companies will try to be a "clothing designer" for furniture companies and will also have to make this "clothing."

If water-based furniture lacquer companies can make the above two points better, they will be able to gain a bigger market share, and the triumphant pursuit of profits will also advance the water-based development of furniture coatings. The use of water-based furniture paint in China is not mature enough. For any skill, the industry needs to run in the old fashioned period, and the water-based furniture coating is also the same. Coating companies and furniture companies must cooperate with each other, otherwise the progress of waterborne furniture coatings will be very difficult. If the emerging furniture lacquer enterprises and furniture companies must have joint efforts, they should not be constrained by twists and turns.